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Designed to be carried
Hundreds of plastic bags avoided
Built to be loved
Beautifully prepared for every moment.
Never think twice about carrying a bag again. Toujours stays with you every day, unfolding in seconds whenever life brings an unexpected stop: from the bakery to the market, from flowers to last-minute shopping.
Always within reach
Unlike traditional reusable bags that stay forgotten at home, Toujours clips beautifully onto your handbag or keys, so you're always prepared—without ever having to remember it.
Designed to be carried, not hidden
Crafted to feel like a refined everyday accessory, Toujours complements your style while quietly replacing hundreds of disposable plastic bags over time.
Ready when life surprises you
Whether it's an unexpected grocery stop, fresh flowers, or one more purchase than planned, unfold your Toujours in seconds and carry on effortlessly
I haven't bought a plastic bag in months.
I've owned plenty of foldable bags, but they all stayed in a drawer. Because Toujours clips onto my keys, it's impossible to forget. It solved a problem I didn't even realize I had.
We didn't create another reusable bag. We solved the reason you never carried one.
Like so many women, we owned reusable bags.
They stayed folded in a drawer, forgotten in the car, or buried somewhere at home.
And when we needed one most, we reached for another plastic bag.
Not because we didn't care but because remembering to carry one every day simply wasn't realistic.
We believed the problem wasn't reusable bags.
It was that they were never designed to become part of your everyday life.
So we created one that clips beautifully onto your handbag or keys—always there, without asking you to remember.
Because the best everyday essentials are the ones you never have to think about.
The best accessories don't ask for attention.
They quietly become part of your everyday life.
Toujours was designed to earn its place beside your keys, your handbag and your daily rituals—beautiful enough to stay with you, practical enough to be used again and again.
Because true luxury isn't owning more.
It's carrying better.
People always ask me where it's from
It looks like a beautiful accessory rather than a reusable bag. I've received so many compliments, and it's become part of my everyday handbag.
Sophie
It's one less thing to think about
I used to remember my reusable bag only after paying for another plastic one. Toujours quietly solved that problem. It's elegant, practical, and always there when I need it.
I clipped it to my handbag the day it arrived and honestly forgot it was there until I needed it. Now it's become one of those things I can't imagine leaving home without.
